Unfortunately, many coaches fail to plan their follow up at the end of a call, a program or workshop. That failure to plan leaves them at a complete loss as they say goodbye. The best time to plan your follow up is before the call even begins!
Next Steps
The truth is, your client is WAITING for you to tell them what to do next! They just had an amazing experience with you, solved a problem or two, achieved their goals. While they may be happy about what they accomplished, inside, they’re thinking, “Is that it?” or “What’s next?” They really are waiting to be guided, even if they never say so out loud.
At the end of a coaching package, your client wants to be told Next Steps!
Something New
Over the years, studies have shown that it’s far easier to sell a current or recent past client another product, rather than hunting for and selling to someone new. Why? Because you have just proven your value! They have just had a great and productive experience with you. The time to strike is while the iron is hot!
If you have yet to create a secondary coaching package, you can do so by expanding your current one. Take a look at your initial offer. How can you go deeper? What parts of your content can be expanded into another program?
Survey the Landscape
A follow up survey is something that will help you learn more about your client’s experience. A few simple questions inviting their input can be valuable in helping you develop your next package offering. Let them tell you what they need next and build it.
Testimonials
Your follow up after a coaching session is the perfect time to ask for a testimonial! If they are excited by your work together, invite them to share that. You will need a simple process for collecting testimonials, whether hand written or posted on a platform. Be ready to tell them exactly what you want them to do and where you collect client testimonies. People love to be told what to do and asking for a referral is up to you!
After Coaching Communication
How do you want to talk to your clients after your coaching sessions end? Remember, past clients are your best source of referrals. Updating them on what you are doing and new offers you develop will bring you back to their attention. Continuing to add value around your training can keep them engaged.
Regular email is a good option. Scheduling a check in call is another. If you have a LinkedIn or Facebook group, frequently posting videos, articles or memes will remind them of their commitment to their own transformation.
Follow up with your clients in ways that keep them engaged.
Avoid Follow Up Failure
Planning in advance will help you avoid past clients falling out of your sphere of influence. Develop a cache of content like blog posts, videos and memes and be ready to continue your relationship with those who already know you, like you and trust you.
Check out The Coach Business Guide: The Path to Launch and Grow your Coaching Practice, Chapters 11 and 12 for more information and help.
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