For best results, coaches need marketing collateral to help communicate details of their services and programs. Marketing collateral is anything that gives information or an impression of you when you are not present. They help you stay top of mind in front of potential clients and help new ones find you.
Business Card
One of the simplest marketing pieces you can have in your tool box is a business card. They are small, portable, and inexpensive. They can provide all of your contact information. If you plan to design one, be sure to consider the back of the card part of your marketing “real estate.” In that space, advertise your free Discovery Call or some other freebie you may offer, inviting them to connect with you elsewhere.
Website or Landing Page
Most coaches invest in a website as one of their first marketing efforts. A landing page is like a mini website, advertising a single product or service. In either event, these can provide you with a digital foothold in your little corner of the internet. They can be costly and take a lot of time to pull together.
A brochure can share information about your services in your absence.
Brochure
A brochure is like a website, only on paper, providing an overview of your coaching programs, experience and sharing the benefits of working with you. Brochures are good to leave behind after a meeting with a decision maker or an introductory event where you provide more information on your offerings. Brochures can be expensive to create, depending on your brand, color saturation and minimums. Create any brochure digitally, too, for email distribution.
Testimonials
In today’s world, few people buy without reviewing what others have to say. Any testimonials you receive from happy clients can be used as marketing collateral. A screenshot can be cleanly cropped into a meme and used on your social media platforms or website to build credibility. Any time you get a good review, use it to get the word out about your services.
Free Opt-In
Every coach should have something free to give away. This gives you the opportunity to give potential clients an experience of you. You can give away a Discovery Call, an eBook, a check list, a free training, a case study – the options are endless! Your goal is to capture email information in exchange and continue to nurture the relationships.
Press Kit
A Press Kit is excellent for marketing if public speaking is one of your marketing strategies. A Press Kit usually consists of a biography, a headshot, a list of speaking topics and testimonials. If you have written a book, include it. A Press Kit is highly impressive and will push you to the front of the line when being considered for speaking engagements.
Once recorded, video content can be diced, sliced and segmented into shorter clips to be used in your marketing.
Video Content
Recorded video content can be diced, sliced and segmented into shorter clips to be used in your marketing. You can edit a single, long video into several shorter ones. Use this content over and over across multiple social platforms. You can include video in your email, too.
Even though it is not exhaustive, we hope this list will help you consider what kind of marketing collateral you need to promote your coaching services. Check out The Coach Business Guide: The Path to Launch and Grow your Coaching Practice, Chapter 27 – Marketing Assets for more information and help
Doing a long video, and slicing n dicing is a pretty slick way to get content out en masse.
Raw is often more than good enough … not needing any massive time-consuming edits.
Though I can certainly appreciate well done videos — sound, lights, etc.
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