Engaging content on your social media accounts is a great way to educate prospective clients and showcase your expertise. Here are a few types of content that you should consider posting that are quick and simple and create meaning for your audience:
Success Stories
Your client’s transformational journey can be an inspiration to others. Articles or white papers documenting the steps you led them through to achieve the promised outcomes can clarify what you do and how you help others. It’s like providing a road map to the end goals. Real life stories are personal and they can create an emotional connection.
Personal stories can become engaging content for your prospects.
Testimonials
Posting testimonials from past clients can also be engaging and motivating to potential clients. Authentically expressed highlights and appreciation from those you’ve worked with can be powerful to read by those considering your service. To gain more testimonials, be sure to ask!
FAQs
It is likely that your ideal clients have the same concerns and similar questions. Use these to create articles and blog posts, short videos and talking points in memes. As you answer the questions that are hiding in the minds of your prospects, you will build credibility. You will become known as a problem solver and though leader.
Common questions can become engaging content.
Behind the Scenes
People love authenticity and a sneak peek behind the scenes. Share some of the daily moments of your experience – like preparing for an upcoming coaching session, showing how you stay focused and motivated, or a reflection of a client breakthrough (anonymous, of course). Opening up your world makes you more relatable and human.
Simple Strategies
In closing, building a successful coaching practice requires more than just coaching skills. Creating and sharing relevant content can attract the right clients and build trust in those relationships. Following these simple strategies can help.
To learn more, check out The Coach Business Guide, The Path to Launch and Grow Your Coaching Practice, Chapter 28, Developing Marketing Content.
