How do you find material to use with your clients? Surprise! You may have access to more things than you know! Capturing this information will help you design your unique offerings that meet the needs of your Ideal Client. Here are four ways to find materials:
Look at your training materials
Some coaches have certifications and training in various coaching disciplines. With this education comes handouts, exercises, workbooks, flashcards and other materials. You can use some of these with your private clients. Make a list of the things you can use. Pay close attention to copyright limitations.
New training materials can be made from things you already have.
Your own material
Over the course of your life and career, what material have you created for training or group meetings? These might have been used in business, your faith community, in school, or volunteer organizations. What can be adapted to your coaching practice?
Online Resources
There are many tools available online and they are often free or for a nominal fee. Enter terms like “life coaching exercises,” or “career coaching exercises” in your search engine to find blog posts, articles, and downloads. Search keywords from your focus industry and those that describe your ideal client’s challenges.
Assessments
Assessments can measure anything about your ideal client, like their natural talents and strengths, their personality, their communication or behavioral styles, as examples. Results can spark amazing coaching conversations. Sometimes, assessment companies will include exercises in their reports. You will want to pass on any costs associates with assessments to your clients.
White Label
White Label material is a big secret in the coaching world. Examples include an eBook or worksheets that someone else created. You purchase them, along with the rights to rebrand with your logo and business identity. Enhance your brand without having to create from a blank piece of paper. Enter terms like “coaching tools” or “white label coaching tools” in your search engine to find materials. Read the fine print to know rebranding limitations.
Research and Test
There are a lot of resources available to enhance your coaching relationships and keep your ideal clients moving forward. Doing the research will allow you to have a pool of tools for you to use. Testing new materials on current clients will help you modify new tools to meet your client’s changing needs.
Check out The Coach Business Guide: The Path to Launch and Grow your Coaching Practice, Chapter 9 – Define Your Materials for more information and help.
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