Defining your focus in coaching is an exercise that every coach must go through in order to narrow their market. While this narrowing may feel counter intuitive, it’s actually necessary in order for you to develop your package(s) and marketing messaging. Defining your focus will help you find more clients and gain more business, and isn’t that what you want?

Here are a few things to ask yourself when choosing a focus area in your coaching practice:

1. Who do you want to serve?

Knowing your ideal client is important and there is lots to know! Understanding who they are and what keeps them up at night will help you better serve them. You will be able to develop programs and services with outcomes specifically for them. Do you want to work with sales people? Maybe families, or mothers of small children. Or perhaps business coaching is more your style?

Being perceptive of your ideal client’s challenges and the solutions their looking for will allow you to serve them more effectively.

Knowing exactly who you want to serve will help you define your focus.

2. What do you care about?

YOU are part of the equation when defining your focus. It has to be something that inspires YOU and motivates you to do the work necessary to bring good around the things that you care about.

What do you want to change in the world? Is it companies and their productivity that’s important to you? Or are you interested in healing relationships in families or in marriage? Maybe you want to help a company increase their sales numbers or help them with employee retention?

It has to matter to YOU, otherwise, why bother?

3. What do people come to you for already?

It is very likely that some people frequently ring your phone and ask for help. It might sound like, “Hey! Can I pick your brain a minute?” or “Can I get some advice?” And the questions are very familiar to you because you’ve answered them a dozen times for other people, and likely you’ve done it for free.

Think for a minute about who reaches out to you often and what they want to talk about? What are they seeking your input about? These are clues to help you define your focus.

4. What excites you about coaching?

What gives you that “charge” when you think about a coaching session or hosting a workshop? Do you feel enthusiastic about who you will serve and the opportunities that lie ahead? What drives your calling, your vision and your beliefs? These are the things that “light you up” when it comes to coaching, and you will also be motivated to do all the work involved in running a business.

It’s this excitement that will keep you going during the times you may struggle.

Defining your focus will help you find more clients and close more business!

Become a Thought Leader

Defining your focus will bring you one step closer to becoming a thought leader. Once you determine what’s at the heart of your coaching programs, you’ll begin attracting your ideal client and help them hear you above the noise of your competition.

Check out The Coach Business Guide: The Path to Launch and Grow your Coaching Practice, Chapter 4 – Defining Your Focus for more information and help.

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