If you can narrow your focus, you will soon find yourself in high demand!
In the beginning, many coaches want to coach… and will do just that – coach anybody! They have zero focus on their coaching programs, no steps to follow in a plan. What this ultimately creates is confusing messaging that your ideal client cannot hear or understand.
You want to be so clear on what you do and how you want to help, you can easily identify and speak to your ideal clients. This clarity means you will attract only those whom you wish to coach, and your ideal clients can easily hear your call.
Consider the following as you begin to narrow your focus.
Capturing your experience can help you narrow your focus in coaching.
Experiences
Your personal experiences are significant to who you are and they provide insight into your interests and expertise. You have work experience, too. What about your unique skills and talents that you use in powerful ways? The things you are interested in and passionate about will also help to define the focus of your coaching practice.
Make note of these experiences and you may be surprised at how they relate to one another.
Expertise
Over the course of your life and career, you have likely developed areas of expertise. You may have had a lot of experiences around technology. Or, perhaps you have been around hospitals, doctors and nurses your whole life. You may have a lot of knowledge and familiarity around specific industries that can be used in your practice.
Throughout time, you have acquired unique skills that are highly valued by certain companies or communities within your sphere of influence that will help advance your coaching practice.
Environment
Environment is important to your own well-being and effectiveness and determining how you work will help you narrow your focus. If you prefer coaching one-to-one, you may not be as powerful or comfortable doing team coaching. If face-to-face is more comfortable for you, then online coaching may not be an attractive option.
Think about your best environment and use it to decide where you want to spend your time and energy. It will help you determine your marketing strategy, too!
Degrees and Training
Your degrees, certifications and training should be considered as you think about what direction your coaching practice will take. Like many, what you studied in a university may no longer hold your interest. However, sift through everything you have done to identify what you can use.
Take an inventory of any courses you have taken and the programs of study you have completed. Identify the resources the tools and materials you have available. As you think this through, you will find things you can adapt to use in your programs now.
Being narrow feels risky, but it will help you stay focused.
Narrow Your Focus
Being narrow feels risky, but it will help you stay focused and more easily capture success. Most coaches will pick a broad area, fearful that they may miss out. As you do the work to narrow your focus, remember to take your entire background, areas of interest and things you like to do into consideration.
Soon, you will have such clarity, you will be able to target the right people with the right messaging. As your practice grows you can expand into new areas.
Check out The Coach Business Guide: The Path to Launch and Grow your Coaching Practice, Chapter 4 – Getting Focused for more information and help.
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